The "Productized" Agency
Operating System
Do you want to start early, identify your current growth bottleneck and prepare for your breakthrough?
Root Cause: Clients often don't see enough value in your offers, and your USP (unique selling proposition) is not strong enough to stand out from your competitors. Or you have no system to attract new clients and a sales system will only work if you have a strong USP and highly attractive and profitable offers.
Solution: Chances are 100% that there's a lot of "gold" in the services you already sell. Extract the most valuable components, and build a strong USP to attract clients that want to work with you and pay your prices.
Not enough clients?
Root Cause: If your profits are too low, either the profitability per client is too low or revenue is too low as you don't have enough clients (start above). If your workload and stress are high, this is an indicator of missing efficiency which eats up your profits. The last possible root cause is simply "too high fixed costs" for the amount of revenue you have.
Solution: Improve the efficiency of service delivery and grow with flexible costs using global freelancers at profitable rates.
Not enough profit?
Root Cause: If your workload is too high, this is often the case because clients and team members depend on you, you have to be involved in everything and failures are too high if you are not involved.
Solution: Find out exactly, what keeps you busy, delegate consequently and build a personal leadership system to become the boss of your own time and priorities again. Transition your team to work self-managing.
Too much work?
Root Cause: If your work is too complex, you depend on "A-Player-All-Rounders". They are very hard to find and often expensive. You have too high dependencies on these people.
Solution: Split your roles, define them clearly and start hiring experts, not allrounders. Stop trying to find people that can do too many different things. Build a leadership system and a quality standard to get reliable results from freelancers and scale your team flexibly, fast and profitably.
Not enough talent?
If you just start your agency, don't make the same mistakes that keep so many agency owners running on their hamster wheel of "not enough clients, not enough talent AND always not enough time".
Focus on building a strong USP, a high-value productized service offer that makes selling and delivering your service easy and profitable.
Don't get distracted by selling everything to everyone. It will just grow your problems.
Just starting your business?
Marketing & Development Services
Maximize your profits and Minimize your workload.
Scaling your agency with high profits and relaxed workload can be so much easier!
(but with higher profits and less work)
Manuel Pistner
Hi, I'm Manuel.
Here’s the harsh reality for most of us agency owners.
We are always struggling with 3 stressful problems:
1) We don't have enough clients and revenue is too low
OR
2) We don't have enough skilled people and workload is too high
AND
3) As always something breaks IF we are not involved, we are constantly pulled between client issues and team issues as the bottleneck for growth.
More revenue just means more work, more stress, and less freedom for us.
It often looks like this, right?
And we all see that growing your agency without growing your workload, your dependencies and your risk gets harder every year.
Honestly, isn't it time for an easier and more profitable agency setup without changing everything?
You might already know it:
1) Simplicity will scale your profits.
2) Complexity will scale your workload and stress.
In 2018 I started to build a new "growth arm" for my agency, using the 3 productized offers structure I'm going to share with you.
As these 3 offers made growing my own agency so much easier and a lot more profitable, step-by-step I transitioned all projects.
Today, this productized setup allows me to run my 4 Million EUR revenue per year agency with just 2-3 hours per day, most days even less than 1 hour.
And you can get the end result, the productized agency blueprint today.
This strategy solves your most stressful problems.
Bonus: A framework to package all your complex services into 3 simple and powerful standard offers.
We scaled our agency from ~380.000 EUR up to 1.6 Million EUR revenue and from 52.000 EUR to 352.000 EUR profit and I could get back to relaxed 8 hour work days.
Ralf Hendel
Comm Press GmbH
We experienced really aggressive 10x growth. In less than 12 month we scaled from 2 to 22 people with 650.000 EUR revenue in just 8 month.
Jeroen van Raemdonck
Varamedia agency
What you'll learn in the video above
0:00 - 5:56 - Why the conventional agency setup will just grow your workload, stress, and problems and how productized offers solve all your main problems with 1 single strategy.
5:56 - 8:53 - How the wrong agency setup almost crashed my own agency against the wall in 2018, with 80h work weeks and totally inefficient sales and delivery processes.
8:54 - 9:42 How productized offers help you succeed with sales automation, funnels, outsourcing and freelance teams.
9:43 - 16:42 How to implement productized offers in your current agency setup (without a huge change process). (ROADMAP + Productized Agency blueprint)
16:43 - 21:26 The "3 productized offers" framework - how to package all your individual services into 3 productized offers to scale with high profits and relaxed workloads
21:26 - 26:31 The 4 step process to productize your services and where you should start
What most business owners never understand: Knowing your exact problem and the root cause of it is already 50% of the solution!
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Get an exact KPI-based plan to grow your agency SYSTEMATICALLY with high profits and relaxed workdays.
About me:
My name is Manuel Pistner, and I am the founder and CEO of the German digital agency "Bright Solutions." I began my journey as a freelancer and successfully scaled the agency to generate 4 million euros annually. Today, I manage this thriving business with just one hour of my time each day.
I am passionate about assisting fellow agency owners like you in achieving the success and freedom you desire, making the process smoother and less stressful than the challenges I faced. Here’s your opportunity to begin.
Screenshot of the Hubspot account of my own agency, 13.4 Million EUR in 4 years.
