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The "Productized" Agency
Operating System

With the Agency Scaling Simulator, you can find your hidden profits and easily create your individual KPI-roadmap to scale up in 12 months.

Do you want to start early, identify your current growth bottleneck and prepare for your breakthrough?

Root Cause: Clients often don't see enough value in your offers, and your USP (unique selling proposition) is not strong enough to stand out from your competitors. Or you have no system to attract new clients and a sales system will only work if you have a strong USP and highly attractive and profitable offers.

Solution: Chances are 100% that there's a lot of "gold" in the services you already sell. Extract the most valuable components, and build a strong USP to attract clients that want to work with you and pay your prices.

Not enough clients?

Root Cause: If your profits are too low, either the profitability per client is too low or revenue is too low as you don't have enough clients (start above). If your workload and stress are high, this is an indicator of missing efficiency which eats up your profits. The last possible root cause is simply "too high fixed costs" for the amount of revenue you have.

Solution: Improve the efficiency of service delivery and grow with flexible costs using global freelancers at profitable rates.

Not enough profit?

Root Cause: If your workload is too high, this is often the case because clients and team members depend on you, you have to be involved in everything and failures are too high if you are not involved.

Solution: Find out exactly, what keeps you busy, delegate consequently and build a personal leadership system to become the boss of your own time and priorities again. Transition your team to work self-managing.

Too much work?

Root Cause: If your work is too complex, you depend on "A-Player-All-Rounders". They are very hard to find and often expensive. You have too high dependencies on these people.

Solution: Split your roles, define them clearly and start hiring experts, not allrounders. Stop trying to find people that can do too many different things. Build a leadership system and a quality standard to get reliable results from freelancers and scale your team flexibly, fast and profitably.

Not enough talent?

If you just start your agency, don't make the same mistakes that keep so many agency owners running on their hamster wheel of "not enough clients, not enough talent AND always not enough time".

Focus on building a strong USP, a high-value productized service offer that makes selling and delivering your service easy and profitable.

Don't get distracted by selling everything to everyone. It will just grow your problems.

Just starting your business?

...and you'll understand the exact agency setup I use to scale to 4 Million EUR per year with just 2-3 hours per day.

How To Package Your 
Marketing & Development Services 
Into 3 "Productized" Offers To Scale
The Agency Operating Systems you'll learn about below will help you
Maximize your profits and Minimize your workload.

Scaling your agency with high profits and relaxed workload can be so much easier! 

(but with higher profits and less work)

Manuel Pistner

Hi, I'm Manuel.

Here’s the harsh reality for most of us agency owners.

We are always struggling with 3 stressful problems:

1) We don't have enough clients and revenue is too low

OR

2) We don't have enough skilled people and workload is too high

AND

3) As always something breaks IF we are not involved, we are constantly pulled between client issues and team issues as the bottleneck for growth.

More revenue just means more work, more stress, and less freedom for us.

It often looks like this, right?

And we all see that growing your agency without growing your workload, your dependencies and your risk gets harder every year.

Honestly, isn't it time for an easier and more profitable agency setup without changing everything?

You might already know it:

1) Simplicity will scale your profits.

2) Complexity will scale your workload and stress.

In 2018 I started to build a new "growth arm" for my agency, using the 3 productized offers structure I'm going to share with you.

As these 3 offers made growing my own agency so much easier and a lot more profitable, step-by-step I transitioned all projects.

Today, this productized setup allows me to run my 4 Million EUR revenue per year agency with just 2-3 hours per day, most days even less than 1 hour.

And you can get the end result, the productized agency blueprint today.

This strategy solves your most stressful problems. 
Bonus: A framework to package all your complex services into 3 simple and powerful standard offers.

We scaled our agency from ~380.000 EUR up to 1.6 Million EUR revenue and from 52.000 EUR to 352.000 EUR profit and I could get back to relaxed 8 hour work days. 

Ralf Hendel
Comm Press GmbH

We experienced really aggressive 10x growth. In less than 12 month we scaled from 2 to 22 people with 650.000 EUR revenue in just 8 month.

Jeroen van Raemdonck
Varamedia agency

See the awesome results other clients got, they all started with creating their strategy

What you'll learn in the video above

0:00 - 5:56 - Why the conventional agency setup will just grow your workload, stress, and problems and how productized offers solve all your main problems with 1 single strategy.

5:56 - 8:53 - How the wrong agency setup almost crashed my own agency against the wall in 2018, with 80h work weeks and totally inefficient sales and delivery processes.

8:54 - 9:42  How productized offers help you succeed with sales automation, funnels, outsourcing and freelance teams.

9:43 - 16:42 How to implement productized offers in your current agency setup (without a huge change process). (ROADMAP + Productized Agency blueprint)

16:43 - 21:26  The "3 productized offers" framework - how to package all your individual services into 3 productized offers to scale with high profits and relaxed workloads

21:26 - 26:31 The 4 step process to productize your services and where you should start

Step 1 - Find out where to start

What most business owners never understand: Knowing your exact problem and the root cause of it is already 50% of the solution!

Using this tool, it will be easy for you to create your individual growth strategy with concrete recommendations on how you can unlock your next growth step. It is based on a KPI model that works specifically for digital agencies of any size.
Stop relying on just hope and inconsistent hacks.

1) You take a quick assessment and enter your data so that the tool can calculate your strategy based on your current setup. It takes just a few numbers

How does it work in detail?

Get the agency scaling simulator and the training for only 49,-- EUR


You see how the agency scaling simulator will use your current situation and proven growth strategies, models and structures to show you

- the exact KPIs you need to hit to achieve your goal
- the sales funnel structure based on "micro KPIs"
- KPI-based milestones and benchmarks to lead your team
- concrete recommendations to unlock your next growth step

Instead of setting the next random goal, listening to random advise and hoping to crush itnext year, this scaling simulator will create your KPI-based strategy in a proven model while giving you maximum clarity, transaprency and certainty for your later implementation.

After you got your strategy, you'll know if your direction is worth the investment of your time and money as you'll see the revenues and profits it can generate for you.  

Yes, this tool is very smart and it is based on +10 years of experience I got while 

- transforming agencies from high losses to high profits

- helping founders get from crazy workloads to relaxed workdays

- shifting agencies from "hope-based sales" to 85% automated sales.

If you want to get clarity on how you can grow your agency to the next level, how to increase sales and profits, and reduce your workload, this agency scaling simulator is exactly made for you.

You can model and simulate your strategy and implement it with certainty that the target numbers work for you, not against you.

Instead of paying a consulting fee of 2.500 EUR you can get this tool with all the mighty features, all the knowledge and the proven structure it walks you through for a price that is so low you might want to laugh. 

You might even be wondering, why I almost give it away for free...

The answer is simple: I experienced how confused and stressed I was and how much clarity and success a KPI-based growth strategy gave me. I'm very happy when I see the smile on people's faces once they realized how much easier it is to grow their agency with a lot more clarity, more focus and based on proven strategies. 

Just click the button below, get your copy today with lifetime access, finally end the times of hope-based strategies and start to grow based on proven methods to get more revenues, more profits and less work.

2) You enter your revenue, profit and workload goals to let the tool recommend your focus area and build a KPI-based strategy for you based on proven growth structures.

3) Then you model your offers with their target profitability and add your upsell offers from concept to implementation to support-retainer.

4) Now you select your sales funnel type (outreach or paid ads) and don't worry about the KPIs and the structure, I've already filled it with benchmarks that work for agency sales funnels. Instantly and BEFORE you implement it, you can see if your sales strategy is profitable enough to become a real growth engine for your business and you'll see the exact sales funnel structure and the KPI benchmarks.

5) Now you can simulate 12 months revenues and profits that your sales system will generate if you optimize your sales funnel with the KPIs provided in the model. Once you entered your data, instantly you'll see the detailed profit and growth numbers of your sales system. Sales is a plain numbers game and this is your KPI leadership to save you a lot of time and money.

6) After you've modeled your growth system, now you can simulate your entire business revenues and profitability in 3 different market scenarios (volatile project revenues, crisis, sales funnel).

You'll instantly see if this strategy will help you hit your profit and revenue goals. 

Now, you can switch to the parameters of your delivery model and if you deliver your services with freelancers, you'll see how your business can be a lot more profitable in all 3 revenue scenarios. You can optimize your strategy until it is ready to hit your goal and then start implementing it well knowing you are moving in the right direction.

The scaling simulator will use the individual business parameters you entered to show you where your current growth bottleneck is, which benchmarks you should target and optimize for and what you need to focus on to improve this part of your business or of your personal situation in your business. 

Get the agency scaling simulator and the training for only 49,-- EUR

1) Agency scaling simulator

Individual assessment, goal KPI breakdown, revenue and profit simulation for different market scenarios, proven structures for sales and service delivery and concrete recommendations based on your individual situation to increase revenues and profit and reduce your workload.

Value: 197,-- EUR

+

2) Online Video Training incl. Sales Funnel Blueprint

With the included video training, you'll understand how to standardize your services, the structures, systems and teams you need to scale and what each KPI means for your business with milestones you need to hit to grow to the next level and set up your agency in a scalable way.

Value: 50,-- EUR

=

Scaling simulator + Training + 
Personal 1-on-1 Session

Total Value: 747,-- EUR

Today motivated agency owners get all this for ONLY 49,-- EUR 

You'll never get a better price for the same knowledge, structure and guidance to scale - if I'm wrong, you get your money back.

Get the agency scaling simulator and the training for only 49,-- EUR

+

Personal strategy review

I won't leave you alone just with this awesome tool. I'm happy to add a free review call to help you create your strategy and craft your individual implementation roadmap together if you want. I typically charge 500 EUR per hour for a personal strategy consultation. BUT if you buy this tool and sign up for the included call well prepared, I know you are motivated and so I'm more than happy to build your scaling strategy together with you. So you get the same value for a much lower price.

Value: 500,-- EUR

A Systematic Way To Optimize & Scale Your Agency For More Time,
More Money And More Freedom.
Watch the video below to see the KPIs you need to hit to scale up revenues by +500.000 EUR in 12 months with high profits and relaxed workloads.

The "conventional" agency setup can't scale. You need to model your KPIs, then build systems and structures to scale up.

Manuel Pistner

Hi, I'm Manuel.

Here’s the harsh reality for most of us agency owners.

We are always struggling with 3 stressful problems:

Either 1) we don't have enough clients and revenue is too low

OR 2) we don't have enough skilled talent and workload is too high

OR 3) We are involved in too many escalations and get constantly pulled between client issues and team issues as the bottleneck for growth.

If sometimes you see yourself in this situation, take good care!

Growing this business will only grow your workload, your problems and your stress while shrinking your freedom year after year.

It often looks like this, right?

Finally, at the end of 2019 I got a lot of free time as my agency started to operate and grow without me. 

A friend asked me to help him increase the profitability of his agency and reduce his workload. 

I bought 75% shares of his business (which I don't do anymore today).

We started to analyze his business, we identified the biggest growth bottleneck and discovered a HUGE potential to get more profits and more time.  

But we didn't just get to work. 

We've created a KPI-based model and a simulation to see if our plan is realistic to succeed.

We tweaked and adjusted the model and got a roadmap of KPI-based milestones that lead us on the journey to scale with high profits and relaxed workloads.

We used these KPIs to give direction to employees and freelancers in the agency and to get full transparency over results and progress. 

We knew that what we do really works, we saw if we are on track, we could always focus on 1 improvement at a time and it was easy to course correct (without the risk of a crash).

Till 2021 he paid me 290.000 EUR and he said: 

"I'm so happy to have a much more profitable agency and less work, thank you!".

Since that time I helped over 700 other agency owners break through their current growth bottleneck and finally, multiply their profits while cutting their workload down to almost lazy workdays.


What exactly is it?

The agency scaling simulator is a very powerful tool I've built with +10 years of experience growing, transforming and scaling digital agencies and other service-based businesses. It is easy to use and you will save thousands of EUR for custom consultation that typically isn't able to get you the same clarity and structured result.

Why do I need this?

If you want to grow your agency to the next level of revenue and profits while reducing your own workload, you need to identify your current growth bottleneck and fix it effectively. Most agency owners do so many different things that will make things worse. The main problem is: They have no consistent strategy to grow and scale. If you want to be very effective and stop just growing your workload and your fixed costs, this tool will show you exactly where your bottleneck is, and how to fix it and it will generate the KPIs for your orientation to systemize, automate and delegate sales and service delivery. with high profits and relaxed workdays for you. If you want to avoid wasting a lot of tima and money with the wrong strategy, this tool will help you build and validate your most profitable growth strategy.

Which results will I get?

After you enter some simple numbers to specify your current business situation and your 12-months goals, this tool will give you concrete recommendations on where you should focus on and what you should do next to unlock your full growth potential. You can "stress test" your strategy with a simulation of different market scenarios and see if your strategy is solid and flexible enough to grow profitably in any market situation. You'll also see the exact structure of a sales and delivery system, including KPI benchmarks for your orientation. This is the structure I used to grow my own agency to 4 Million EUR revenue per year and lead it with just 2-3 hours per day. Whenever you want to change something in your agency, this tool will show you if this change is worth your time and money investment.

What can I do with the result?

With the KPI based strategy and the concrete recommendations to break through your current growth bottleneck, you know where you should focus on and you have a roadmap of clear milestones. You can use these KPI-Milestones as orientation for you and your team to constantly improve profitability and quality of sales and service delivery. You can use the sales KPI benchmarks to build a profitable sales funnel, you can use the team KPIs to deliver your services more profitably and you can use the entire blueprint to build a business that can run and grow without you being the bottleneck (a.k.a "self-managing"). 

Will this work for me?

If you run a digital service-based business or agency for consulting, marketing or software development, yes this will 100% work for you as it worked for many other users like you. If you are a freelancer and you want to transition to an agency, this will help you do it right from the beginning and avoid the most painful growth blockers many agency owners experience with the wrong setup.

Getting agency owners the profits, time and freedom they deserve.

How I went from freelancer to (almost) a huge crash and scaled to 4 Million EUR revenue per year with just 2-3 hours work per day.

I'm like you, an ageny owner, maybe some years ahead.

Before I was able to scale to 4 Million EUR revenue per year and finally step out from the operations, I've been through all the ups and downs, victory and crash myself.

But this wasn't always the case.

I started as a freelancer in 2006.

Till 2014 I had no idea how to win clients systematically.

Often it felt like hope and begging people to give me some work.

I worked with any client I could get and that brought a lot of "toxic" people into my business.

In 2016, after investing +200.000 EUR in trying, testing and failing with paid ads and expensive salespeople, I finally figured out a sales system that worked!

In just 2 years, my agency grew to 2.8 Million EUR in revenue per year.

Things got so crazy that I had to work 80h per week and everything depended on me. 

The more people I hired, the more clients I got, the more revenue I had, the more my workload grew and my life became a mess.

That was not the freedom I always wanted as a business owner.

That was just a stressful job I never wanted.

With all the chaos, my biggest project almost crashed against the wall. 

We made a huge loss in 2018 and I realized:

I can't grow my agency like this anymore. 

It is way too hard, too complex and too stressful.

I was almost about to give up.

But I felt there must be an easier and more profitable way to grow my agency. 

I decided to go all in and started to rebuild my business.

- I systemized sales and service delivery.

- I automated a lot.

- I delegated better.

- I stepped out from being the bottleneck.

Today, the same business generates 4 Million EUR revenue per year, we get requests from THE RIGHT clients every day and can choose with whom we want to work.

I have a team that runs the entire business without me being the bottleneck.

We use structures, systems, automation and self-managing teams to get high efficiency, low failures, happy clients and a lot of profit.

That is what I always dreamed of, a profitable business that can run independently from me with happy people and high profits.

Scaling is a plain numbers game.

Increasing your profits is a plain numbers game.

Reducing your workload is a plain numbers game.

If you don't know your numbers, you just get busier and busier for fewer results. and hope is the only success factor.

You often get distracted, you don't have enough focus because if you aren't involved in the service delivery, always something breaks.

You just try "hacks" without knowing what really works.

You could pay thousands of EUR for "strategy consultation", spend a lot of time on it and still don't know what you should do.

Or you could try different hacks and strategies, and spend a lot of time and money on them just to realize afterward that they didn't work again. 

But you are here to find a better way to grow and scale your agency with higher profits and less work.

Today I'm happy to make it really easy for you to build a KPI-based implementation roadmap for

1) A reliable (and profitable!) sales system that pulls in THE RIGHT clients into your business without you spending unpredictable hours or money on it.
Most sales- and marketing systems never work as they are "designed" to burn money. You'll be set up for success with a funnel structure that is optimized for profitability, respecting your individual offers. You optimize and simulate your funnel BEFORE you spend time and money in the implementation NOT after you lost time and money.

2) A reliable (and profitable!) delivery system with streamlined workflows to deliver your services very efficiently, with low failure rates and with full transparency and control over results and progress for you. If you see too many failures and too low profits in your projects, if you have to handle escalations too often and if you are still working too many hours in the delivery, you need to focus on systemizing the way you deliver your services. This will increase your efficiency, which increases your profits and reduces your workload.

3) A reliable (and profitable!) team that delivers services for your clients without your being the bottleneck. Especially in uncertain times and if you depend on volatile project revenues, you need more flexibility, not constantly growing fixed costs that eat up your profits. As it gets harder every year to find and keep skilled talent, getting the right people with the right skills at profitable rates is the key success factor to scale. But you can't just rely on manual labor to get all the work done. You need systems, structures and clear result ownership for everyone in your team. Otherwise, stress will become too high and important people will quit, then clients quit and revenues and profits go down.

Let a KPI-based roadmap guide your way to systematically scale your agency with more profits and relaxed workdays

I take all your risk with a 100% money back guarantee.

If you don't like the tool and the training, just send me an email and I'll refund 100% of your money.

Fair enough?

Build your most profitable growth strategy for only 49,-- EURBuild your KPI-based scaling strategy and find the hidden profits in your agnecy for only 49,-- EUR
YES, I want to start scaling my agency the right way for only 49,-- EUR