With offer 1 (the no-brainer offer) you can build an automated lead generation funnel that attracts your perfect client, warms them up and makes them excited about working with you. With the right pricing strategy and a clear value proposition, you can scale your funnel profitably and win clients online on autopilot.
Standardize and simplify your offers to increase the efficiency of service delivery and communication and establish systematic quality assurance to reduce failures. This will help you get min. 50% profit per client contract.
Standardize your offers to set crystal clear expectations for your clients and your team. Build a quality standard that you can improve constantly. This will reduce failures, workload and stress and increase your profits, too.
Build a personal leadership system to become the boss of your own time and priorities again. Then standardize your offers, build a quality standard for your team and transition your team to work self-managing without you as the bottleneck.
If you standardize your offers as productized services, delivering your services will become a lot easier and you can hire experts with specific skills that are easy to find, profitable for your projects and that deliver reliable results following your quality standard. This will give you the flexibility in skills and costs you need in uncertain times and free your business from stressful staff shortages.
Focus on building a high-value productized offer that makes selling and delivering your service easy and profitable.
Don't get distracted by selling everything to everyone. It will just grow your problems.
Sell 1 offer, really well and profitably, and systemize sales and delivery step-by-step. This is your key to growing and scaling successfully.
Step 1: Provide the AI with key information about your business
Start by telling the AI, in your own words, what your business does and the products or services you offer. This information gives the AI a clear understanding of your business, ensuring that every step in the process builds on the last. The result? A highly personalized and consistent marketing strategy tailored specifically to your needs.
Step 2: Market Positioning
Using the description of your products or services, the AI generates a crystal-clear market positioning that makes your business stand out. This includes a well-defined target persona, the biggest problem you solve for your ideal clients, and the specific goal they want to achieve with your help ensuring your messaging is sharp, relevant, and compelling.
Step 3: Crafting a Clear Value Proposition
The AI takes the insights from Steps 1 and 2 to identify the pain points - the biggest challenges your clients face - and their wants and needs - the solutions they’re actively looking for. These are the key motivators that make potential clients engage with your message and take action. When you align your business with what truly matters to them, you create an offer that feels irresistible, making it clear why they should buy from you.
Step 4: Creating an Irresistible Offer
Using the value proposition from Step 3, the AI crafts a highly compelling offer that directly addresses your clients' biggest problems and delivers exactly what they need. This isn’t just another generic offer—it positions you as the go-to solution provider, making your ideal clients say a resounding “YES!” instead of seeing you as just another business trying to sell something.
BONUS: Marketing KPI plan
Get a data-driven KPI plan with clear benchmarks for lead generation with a paid ad marketing funnel. This plan outlines the exact steps and milestones you need to hit to reach your growth goals—based on real-world data and proven strategies, not fluff or random theories. Use it to analyze your marketing, pinpoint the biggest bottleneck, and unlock the breakthrough that takes your business to the next level.
BONUS: Personal review & refinement
Join a 1-on-1 online workshop where we’ll personally review your market positioning, value proposition, and offer to ensure everything is aligned, compelling, and consistent. By the end of this session, you’ll have complete confidence that you’ve nailed the foundation—so you can build your marketing on solid ground and start attracting leads and clients effortlessly. With this in place, you’re ready to launch funnels and campaigns that actually deliver results.
If you sell any kind of services or complex products such as consultanting services, coaching, agency services, local services, SaaS or high-ticket products, then this will work for you.
If you’re struggling to get high-quality leads and clients online, it’s not because of your ads, your content, or your sales process.
It’s because your market positioning, value proposition, and offer aren’t strong enough.
No matter if you want to get clients for a consulting business, coaching, training, SaaS, a local service business or if you want to sell complex products: Without these three core elements, no marketing strategy will ever work, and you’ll keep wasting time and money on tactics that never bring in real clients.
Hey, I’m Manuel Pistner. I started my first business as a freelancer back in 2006. For years, I struggled to get consistent leads and clients—it was a constant uphill battle.
But after nearly 11 years of trial and error, in 2019, I finally cracked the code.
What I’m about to share with you here is the exact foundation that transformed my business—helping me scale to $13.4 million in revenue over the last four years.
And if you’re struggling to attract leads and close clients, this could change everything for you too.
In the last five years, I’ve worked with over 500 business owners and marketing managers to help them build sales funnels that generate leads that actually convert into paying clients.
Before I figured this out, I wasted over €30,000 on marketing that didn’t work. Nothing brought in reliable leads, and I had no predictable way to grow.
I tried blog posts, social media content, Google and Facebook Ads, LinkedIn outreach, YouTube videos—you name it.
I tried everything, and nothing worked.
I watched other businesses getting incredible results while I sat there wondering, "Why is digital marketing working for everyone else but not for me?"
I thought Facebook wasn’t the right platform for me.
Then I thought maybe LinkedIn was better.
That failed too.
So I tried cold email.
Still nothing.
Even when I went viral with a post, I didn’t get a single lead or paying client. It was frustrating.
That’s when I realized the problem wasn’t the platform.
The problem was my market positioning and my offer.
I wasn’t communicating in a way that made people want to work with me.
I wasn’t positioning my business in a way that made me the obvious choice and my potential clients didn’t understand the value I provide.
And most importantly, I didn’t have an offer people actually wanted. As I was a service provider, every client wanted something different and my business got complex, unpredictable and stressful.
Picture this: Over the years, I’ve read 23 marketing books and listened to 18 audiobooks on marketing and sales. And do you know what they all had in common? One core principle—the same one I’m about to share with you.
When I finally took a step back, I saw exactly why I wasn’t getting clients.
The first reason was that I didn’t truly understand my ideal client’s problems, needs, and desires.
I thought I knew, but I was guessing.
The second reason was that I didn’t have an offer that made people say, 'Yes, I need this!' Instead, I was trying to sell services without communicating a clear value.
And the third reason was that I had no clear market positioning, no strong value proposition to make me stand out, and every attempt to generate leads and clients online failed.
And here’s the hard truth—if you don’t have these three things dialed in, no amount of marketing will ever work.
You can spend thousands on ads, hire marketing consultants or agencies, and try every strategy out there, but if your foundation is weak, nothing will convert.
Even if you think you’ve figured it out with abstract persona templates and theoretical marketing strategies, none of it matters if you can’t actually implement it.
Once I fixed these problems, everything changed.
I went from struggling to book calls to generating 13.4 million euros in revenue over the past four years.
And because this breakthrough fascinated me so much, I started helping others do the same.
Since then, I’ve worked with over 500 business owners, agencies, consultants, SaaS businesses, and marketing managers to help them attract and close more clients.
And now, I’ve built a step-by-step system that removes all the guesswork so you can fix your biggest marketing challenge in just one hour.
Let me show you exactly how this works with real examples—both from business owners who started from scratch and from established companies looking to scale.
Take Daan, for example. He runs a consulting business. He had a few small clients from referrals, but getting attention online and closing deals was a struggle.
After we worked together and nailed down his market positioning, value proposition, and an irresistible offer, he closed $240,000 in deals with a 90% profit margin in just four months.
Karina is a marketing manager at an online education company. She had been running Facebook and Instagram ads to generate leads, but they just weren’t working. Her boss and her sales team were very sceptical about running facebook and instagram ads again. But she gave it a try. We worked together to create a unique positioning, clear value proposition, and an irresistible offer. With that, she built a high-converting lead generation funnel to attract clients. Her results? She went from getting 10-15 leads per month… to 200 leads per month—and brought in €190,000 in new business.
Or let's look at Adam. He runs an accessibility services business for lawyers and schools in the U.S. Before working with us, he had already spent over $100,000 on marketing agencies—without landing a single client. After we repositioned his business and built a clear, compelling offer, he launched sales funnels and marketing campaigns that now bring in new leads and clients every single day.
Jessi started a consulting business. But she didn’t want to sell her time for money like all other consultants. She wanted a scalable business.
Once we crafted her market positioning, value proposition, and irresistible offer, her business took off. She had built a lead generation funnel with Google ads and is getting leads for under 30 Dollars. Just a few weeks after she turned on her funnel she won 7 clients and a full pipeline for qualified leads. Today She’s making $25K per month, and winning clients is easier than ever.
Marius used to work as a corporate marketing manager before launching his own SEO agency. His biggest struggle was getting new quality leads and clients.
Once we crafted a unique positioning, clear value proposition, and a compelling offer, he started winning clients like clockwork. He even raised his prices 6X, and now, clients just say yes without any negotiations.
Lorenz and Carolina offer training in communication and presentation. They had already wasted a ton of money on marketing consultants and agencies, but nothing worked.
When we worked together, we built a crystal-clear market positioning, value proposition, and offer tailored specifically for people who need their services. That became the foundation for their lead generation and sales system.
And guess what? They started getting so many leads that Carolina actually had to pause the funnel because they ran out of capacity.
Juri runs a web development agency, but he only got new clients through referrals. Without a clear offer, he found it hard to attract leads, and every project was custom, making his workdays stressful.
After we built his market positioning, value proposition, and irresistible offer, he created a sales funnel that now brings in new leads every week—using Facebook and Instagram ads. No more relying on referrals.
Now, let’s talk about Steffen. He’s a business coach, and one of his clients—a gym—was about to shut down because they weren’t getting enough clients.
Steffen had an idea for repositioning the gym, but it was just a guess. So we worked together to create a strategic market positioning, compelling value proposition, and an irresistible offer.
With that, he built a lead generation funnel that brought in five new client bookings every single week. In just two months, the gym went from nearly shutting down to making more revenue than ever before.
Of course you have a few other options here.
You can hire a marketing consultant for €5,000 to €15,000 and hope they actually deliver something that works.
You can try figuring it out yourself, wasting months, or even years, and thousands of dollars on trial and error.
You can keep watching YouTube videos, piecing together random strategies, and getting nowhere.
Or you can fix it in just one hour.
I’ve taken everything I’ve learned from working with over 500 businesses and built a streamlined AI-powered system that makes this process fast, effective, and affordable.
First, AI instantly analyzes your business, market, and target audience, using millions of data points to generate a crystal-clear market positioning, a compelling value proposition, and an irresistible offer.
Then, my expert team personally reviews and refines it to ensure it’s optimized for conversions—so it’s not just AI-generated, but actually market-tested and proven to work.
No guesswork.
No wasting months trying to figure this out.
Just one hour to get a high-converting positioning, value proposition, and offer that simplifies your lead generation and makes it easy to close clients.
The best part?
You don’t have to wait.
You can start today, get instant access to the AI-powered tool, and book your one-hour strategy session with an expert from my team.
Instead of spending weeks or thousands of euros on consultants, you’ll have everything you need in just one hour—at a price that fits any budget - 97 EUR.
I could go on and on and on with more case studies.
But this is not about other business owners or marketing managers. It is about.
With these examples it became very clear that your value proposition, market positioning an your offer are the foundation to attract and convert clients.
You can get all this done in just 1 hour.
BONUS: Lead-Magnet Suggestions
Get a customized list of high-converting lead magnet ideas tailored to your business. The AI analyzes your market positioning, value proposition, and offer to suggest powerful lead magnets that attract and engage your ideal clients. Whether it’s a free guide, checklist, video training, or exclusive resource, you’ll know exactly what to offer to generate leads effortlessly and build trust with your audience.
There's ONLY 1 REASON WHY CLIENTS DECIDE TO BUY FROM YOU
The reason is that your clients have a problem you can solve.
I get it. You can solve many problem.
That's why our AI process will find out for you which problem you should really focus on because there's the highest demand in market for a solution.
If you try to sell products or services your target clients don't want, no marketing can fix it.
So: You need to find out which problem you can solve with your offers and which solutions you can offer your clients.
This is your market positioning and your offer.
So let's create it, individually tailored to your business - with just a few clicks.